A-Dollar-A-Cheer was designed to ensure that those who require further financial assistance continue to receive from the generous nature of Bruneians. This project aims to provide another avenue for our customers and even ourselves towards uplifting the societies and communities in which we serve.

Who are we helping?

At imagine, we recognise the importance of helping those in need. Our main focus for this project is to work with the government, Non-Government Organisations and community leaders in empowering women and children, supplementing education for all, supporting families in need, and promoting mental health awareness.

Why are we doing this?

As part of our improving customer engagement, our CSR #imagineAnation of giving is a way for us to strengthen our relationship with you and the communities we serve. Why should you donate?

Because you can trust us. Because we care.


How to Donate

Imagine SMS

If you are an imagine customer, and would like to donate we invite you to send an SMS to 39998 and type ADAC [WITH SPACE] 1/5/10/15/20/50/100 for $1/$5/$10/$15/$20/$50/$100.


Who are we donating to?

As we would very much like to share your cheers with as many of those who are in need our aim is to engage with several different organisations whose immeasurable contribution to society are in line with our Corporate Social Responsibility values. We will rotate the organisations who will receive your cheers once every three months to ensure we can share your generosity with as many Bruneians as possible.

Donations collected from September 18, 2020 – December 31, 2020 will be distributed equally among:

Projek FEED

FEED is a social enterprise that focusses on helping economically challenged families in Brunei to generate their own income through skills training and home businesses. Among their activities include mentorship programmes, skills training, business monitoring and assistance to economically challenged families to eventually earn a profitable income.

Uniklearn - by An-Nur Harapan

UNIKLEARN is a training and internship programme for differently-abled youth with the aim to empower them towards independent living by enhancing their social skills and personal interactions. Skills learned under this programme include soft skills or employability skills, functional living skills, training for service occupation, and intership training.


Your donation for this season will be channeled to the relevant Non-Government Organisations and government bodies that provides assistance to underprivileged families in preparing for the new school year. Among the items purchased from this fund include school uniforms, shoes, books, and other necessities that school-aged children may require for the new school term in 2021.


Frequently Asked Questions

What is A-Dollar-A-Cheer (SMS)?

A-Dollar-A-Cheer (ADAC) is a Corporate Social Responsibility (SMS) initiative that aims to provide an avenue for imagine’s Dream Postpaid and Wish Prepaid mobile customers to donate to those in need.

Who will be receiving these donations?

Donations collected through this initiative will be distributed to local NGO’s and government agencies that cater to the needs of, but not limited to, the financially challenged, single mothers, the differently-abled, and initiatives that address mental health challenges.

Will these donations be audited?

Yes. This initiative has been endorsed by the Ministry of Home Affairs, Brunei Darussalam and will be subject to the practices, procedures, and auditing as stipulated by the laws and regulations governing donations and charities.

How often can I donate?

We welcome you to make multiple donations!

How do I donate?

Presently, you may donate through SMS. This service is open to imagine prepaid and postpaid customers. Simply type ADAC [SPACE] 1/5/10/15/20/50/100 to donate $1/$5/$10/$15/$20/$50/$100 and send to 39998.

Will there be charges when I donate?

This service is free of charge.

How much can I donate?

You may donate either $1, $5, $10, $15, $20, $50, or $100.

Can I donate over the website?

We are currently working on our website donation page to better engage with everyone. Updates will be shared! Do stay tuned!

Can I donate over the counter?

We are currently working on other donation channels for your convenience. This includes our website donation page for your convenience as we aim to engage with everyone. Updates will be shared! Do stay tuned!

How will I know if my donation is successful?

Thanks for asking! You will receive a response informing you of your successful donation.

Are donations voluntary?

Yes, donations are voluntary.

Who can donate?

Currently donations may only be made via SMS by imagine’s Dream Postpaid and Wish Prepaid mobile customers.

I’m not an imagine mobile customer yet. May I still donate?

Only imagine mobile customers are able to donate through this channel. However, we are always searching for ways to open opportunities for non-imagine customers to participate. Do stay tuned!

How often will these donations be presented to the NGOs/government agencies?

Donations collected will be presented to the selected NGO’s/government agencies after three months from the starting date of collection.

What if I encounter a problem with my donation?

Kindly reach out to us via our social media pages, or Talk2Us at 111 for assistance.

My donation isn't going through. Why?

Our ADAC SMS donation platform is for imagine's Wish Prepaid and Dream Postpaid mobile customers only. If you are an imagine mobile user kindly ensure that you have sufficient credit to conduct the donation. If you continue to encounter issues kindly reach out to us via our social media channels or Talk2Us at 111.

Can I get a refund?

We apologise for the inconvenience but refunds will not be made once a donation has been transferred.

Can I get a refund if I accidentally donated multiple times?

We apologise for the inconvenience but refunds will not be made once a donation has been transferred.


Terms & Conditions

  • A-Dollar-A-Cheer (ADAC) initiative is one of imagine’s Corporate Social Responsibility (CSR) in providing welfare relief in the form of monetary donations to welfare and government organisations selected by imagine.
  • ADAC initiative is open to imagine mobile subscribers (both Dream Postpaid and Wish Prepaid) where they can donate via Short Message Service (SMS) to 39998.
  • Non-imagine customers are not be able to participate in this initiative.
  • The denominations for donations accepted are as follows:

  • $ 1
    $ 5
    $ 15
    $ 20
    $ 50
    $ 100

  • Donations through SMS will not incur charges for imagine mobile subscribers.
  • The funds donated to the ADAC initiative will be allocated to the selected welfare organisations.
  • The welfare cause that imagine supports are different for each welfare organisation.
  • Any successful donations made will be deemed as final and no refunds will be entertained for any reason (e.g. duplicate donations).
  • imagine reserves the rights at any time in its absolute, sole discretion, notwithstanding anything in these terms and conditions to cancel or make amendment(s) to this initiative.
  • Imagine reserves the rights to alter these terms and conditions at any time, without prior notice.