A-Dollar-A-Cheer was designed to ensure that those who require further financial assistance continue to receive from the generous nature of Bruneians. This project aims to provide another avenue for our customers and even ourselves towards uplifting the societies and communities in which we serve.

Who are we helping?

At imagine, we recognise the importance of helping those in need. Our main focus for this project is to work with the government, Non-Government Organisations and community leaders in empowering women and children, supplementing education for all, supporting families in need, and promoting mental health awareness.

Why are we doing this?

As part of our improving customer engagement, our CSR #imagineAnation of giving is a way for us to strengthen our relationship with you and the communities we serve. Why should you donate?

Because you can trust us. Because we care.


How to Donate

Imagine SMS

If you are an imagine customer, and would like to donate we invite you to send an SMS to 39998 and type ADAC [WITH SPACE] 1/5/10/15/20/50/100 for $1/$5/$10/$15/$20/$50/$100.


Donors within Brunei and beyond can now donate with the flexibility of imagine's ADAC website donation page. Similar to imagine's SMS donation service, website donours may donate either $1, $5, $10, $15, $20, $50, or $100. Spread the cheer and donate today! A dollar goes a long way.


Who are we donating to?

As we would very much like to share your cheers with as many of those who are in need our aim is to engage with several different organisations whose immeasurable contribution to society are in line with our Corporate Social Responsibility values. We will rotate the organisations who will receive your cheers once every three months to ensure we can share your generosity with as many Bruneians as possible.

Donations collected from 1st July, 2021 – 31st September, 2021 will be distributed equally among:

Adopt a Community

In our continuous efforts to uphold the pillars of our Corporate Social Responsibility, imagine has teamed up with Universiti Brunei Darussalam and several village heads from Zone 5 in Brunei-Muara to provide free tuition classes for underprivileged students. What we're calling the imagine Community Tuition Centre, this initiative focusses on 25 Year 6 students scheduled to sit for their PSR exams this year, which will start on October 14. Until then, these students will attend tuition classes at Masjid Kampong Kulapis every Friday and Sunday guided by graduate teachers from UBD. Donations collected through this fund will help with providing meals for these students and their families, school supplies and other necessities to help them thrive.

Humanitarian Aid

In supporting the Government of Brunei Darussalam's initiative to give aid to the people of Palestine, imagine opens this donation service to provide everyone whether in Brunei or elsewhere an opportunity to contribute financial assistance. All proceeds will be handed to the Ministry of Culture, Youth and Sports for further dissemination. If you are an imagine prepaid or postpaid customer, you may also donate by typing "Bantu[no space]1/5/10/15/20/50/100" and send to 39999. Donations will be collected from May 26, 2021 - August 23, 2021. Thank you!


Frequently Asked Questions

What is A-Dollar-A-Cheer?

A-Dollar-A-Cheer (ADAC) is a Corporate Social Responsibility initiative that aims to provide an avenue for imagine’s Dream Postpaid and Wish Prepaid mobile customers to donate to those in need. We at imagine have also introduced our website donation page that invites everyone to make a donation

Who will be receiving these donations?

Donations collected through this initiative will be distributed to local NGO’s and government agencies that cater to the needs of, but not limited to, the financially challenged, single mothers, the differently-abled, and initiatives that address mental health challenges.

Will these donations be audited?

Yes. This initiative has been endorsed by the Ministry of Home Affairs, Brunei Darussalam and will be subject to the practices, procedures, and auditing as stipulated by the laws and regulations governing donations and charities.

How often can I donate?

We welcome you to make multiple donations!

How do I donate?

You may donate either through SMS or through our website donation page. The SMS service is open to imagine prepaid and postpaid customers. Simply type ADAC [SPACE] 1/5/10/15/20/50/100 to donate $1/$5/$10/$15/$20/$50/$100 and send to 39998.

Will there be charges when I donate?

This service is free of charge.

How much can I donate?

You may donate either $1, $5, $10, $15, $20, $50, or $100.

Can I donate over the website?

Yes! We have created a website donation page for you to make a difference!

Can I donate over the counter?

We are currently working on other donation channels for your convenience. Updates will be shared! Do stay tuned!

How will I know if my donation is successful?

Thanks for asking! If you are donating via SMS, wou will receive a response informing you of your successful donation. If you are donating via the website donation page, you receive a success prompt indicating a successful donation.

Are donations voluntary?

Yes, donations are voluntary.

Who can donate?

We invite everyone to donate either via SMS for our Wish Pre-paid and Dream Post-paid mobile customers, or through out website donation page!.

I’m not an imagine mobile customer yet. May I still donate?

Yes, you may! You have the option to donate via our website donation page!

How often will these donations be presented to the NGOs/government agencies?

Donations collected will be presented to the selected NGO’s/government agencies after three months from the starting date of collection.

What if I encounter a problem with my donation?

Kindly reach out to us via our social media pages, or Talk2Us at 111 for assistance.

My donation isn't going through. Why?

Our ADAC SMS donation platform is for imagine's Wish Prepaid and Dream Postpaid mobile customers only. If you are an imagine mobile user kindly ensure that you have sufficient credit to conduct the donation. Alternatively, you may make a donation through our website donation page. If you continue to encounter issues kindly reach out to us via our social media channels or Talk2Us at 111.

Can I get a refund?

We apologise for the inconvenience but refunds will not be made once a donation has been transferred.

Can I get a refund if I accidentally donated multiple times?

We apologise for the inconvenience but refunds will not be made once a donation has been transferred.


Terms & Conditions

  • A-Dollar-A-Cheer (ADAC) initiative is one of imagine’s Corporate Social Responsibility (CSR) in providing welfare relief in the form of monetary donations to welfare and government organisations selected by imagine.
  • ADAC initiative is open to imagine mobile subscribers (both Dream Postpaid and Wish Prepaid) where they can donate via Short Message Service (SMS) to 39998.
  • Donations may also be made through imagine's ADAC website donation page
  • Non-imagine mobile customers are not be able to participate in this initiative.
  • The denominations for donations accepted are as follows:

  • $ 1
    $ 5
    $ 15
    $ 20
    $ 50
    $ 100

  • Donations made via SMS and website through imagine's services will not incur charges.
  • The funds donated to the ADAC initiative will be allocated to the selected welfare organisations.
  • The welfare cause that imagine supports are different for each welfare organisation.
  • Any successful donations made will be deemed as final and no refunds will be entertained for any reason (e.g. duplicate donations).
  • imagine reserves the rights at any time in its absolute, sole discretion, notwithstanding anything in these terms and conditions to cancel or make amendment(s) to this initiative.
  • Imagine reserves the rights to alter these terms and conditions at any time, without prior notice.